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With the increasing number of phones on the market, and with the different features, options and accessories that come with each, it’s hard to know when you’ve found the right phone for your needs. The Motorola Droid received much attention from mobile phone consumers when the product hit the market in December 2009 as a cutting edge internet and multimedia enabled smart phone operating under the Android system. Designed by Motorola, a leading American telecommunications company based in Schamburg, Illinois, the phone is distributed exclusively by Verizon Communications. But what sets the highly anticipated and touted phone apart?

The Motorola Droid, also known as the Motorola Milestone outside of the United States, offers reliable Wi-Fi networking, a headphone jack to listen to media files, a five megapixel digital camera, an interchangeable battery and a touch screen display. The phone also teamed up with Google Maps to offer free turn by turn navigation to provide drivers with efficient and reliable traffic directions. The phone was also the first in which Google Maps Navigation was initially installed. For its hearing impaired consumers, the Motorola Droid also offers hearing aid compatibility.

The Motorola Droid was heavily marketed as Motorola’s response to the Apple iPhone and was promoted as an alternative to the Apple product. Cutting edge marketing campaigns were created to introduce the launch of the phone to the market in a way that would wake up, and shake up, the communications industry. During its first week in stores, it is estimated that more than 250,000 Droids were sold. In the first 75 days of the product launch, Motorola sold more than 1.05 million phones. This number was greater than the number of iPhones sold during its first 74 days of its own launch. The Motorola Droid was most recently upgraded in March 2010.