If you want to move your business forward and you’re already using all of the basic social media tools, you may want to add Internet radio to your list. Don’t assume that you have nothing to say. That’s really not the case. You can talk about your industry, talk about your business and the new things that you have planned for it, and stream music, interviews, news, stories, and events. You can even talk to real customers about why they like your product so much, so potential customers have the chance to hear from real people who are sharing their views about why your company is so great and everyone should buy from you.
There are plenty of companies that are already taking advantage of Internet radio. Hip hop fashion site DrJays is focused on Internet radio along with the other types of social media that’s being used by that company.
The platform that the company uses is there to interview designers, recording artists, celebrities, and others, along with giving plenty of good information about the industry and about the company. That’s the kind of thing you have to do with Internet radio – you have to change things up a little bit and keep it interesting, so people will want to come back and hear what you have to say.
The more people like what you’re saying for your business, the more they’re going to want to buy what you have to offer. You can get them interested in your products or services, or in the industry as a whole, and then start showing them why they should only buy from you. It’s not hard to start up your own Internet radio station, either, and you can do podcasts that people can download or just stream what you want to talk about.